Reeflite offers a range of highly sought after mid-priced lamps, sold through electrical wholesalers. These lamps are sourced from tried and tested Chinese manufacturers featuring highly efficient compact fluorescent lamps with a power factor of .95 and a class-leading heat rating.
The company is increasing turnover by importing additional lamps and establishing a dedicated spare parts distribution channel for these lamps. Retail opportunities based upon the numerous enquiries for direct consumer sales of these lamps are currently being evaluated.
Given the South African, and global, electricity supply shortage, the international market is rapidly moving towards energy saving alternatives. The European Union has taken the decision to phase-out incandescent light bulbs in the EU by 2012 with the rest of the world following suit. As a result, the business has recognised that "green" lighting holds substantial future potential and is thus currently designing its own range of energy efficient lighting products. Reeflite is well positioned to be a market leader in this area considering that all the necessary technical expertise to produce, service and distribute such a line of products is already in place.
As a further value-added service, design work for consulting engineers is regularly undertaken which involves lighting analysis, site drawings, legal compliance and final design. The sales team is solution-orientated, striving to provide the best advice to customers at all times, and in many instances going the extra mile to unearth the solution to a customer's specific lighting concern.