It is estimated that Reeflite currently maintains a 25% share in the industrial lighting market. The company currently considers its primary channel to market to be electrical and lighting wholesalers, its secondary channel to be electrical contractors with end-users representing the tertiary channel. Good and long-standing relationships in the primary market have seen Reeflite steadily increasing its share of the industrial lighting market.
The company furthermore benefits from an African export market through established direct sales channels. This market presents significant future growth potential as current export sales to sub-Saharan Africa currently only amount to 5.14% of total sales.